THE KRAKEN CODE
These values are rooted in the fundamentals of hockey and define how our fans relate to the Kraken brand and create a lasting emotional connection that goes beyond the game.
We hold ourselves to the highest standard. As a purpose-oriented team, we aspire to be champions in everything we do.
We lean into rough waters, choosing to do the right thing even when it's the most challenging path.
We honor the game, our business, and our community by living and working with integrity.
Embracing different backgrounds, experiences and ideas makes us stronger.
We are many spirits but one soul. Our unity is our source of strength.